Cyberpunk 2077 has seemingly already paid for itself. In a memo issued Friday, CD Projekt — the mother or father firm of developer CD Projekt Pink — stated that its income from digital pre-order gross sales alone exceeds all of Cyberpunk 2077’s manufacturing prices and the entire firm’s advertising and marketing and promotional prices for the sport this yr.
In a collection of tweets issued on Thursday, CD Projekt introduced that Cyberpunk 2077 had been pre-ordered more than 8 million times. Practically three-fourths of those pre-orders were for digital copies of the game, for which CD Projekt has a better revenue margin than for bodily copies offered on the similar value. The corporate additionally introduced that gross sales of Cyberpunk 2077 on Steam crossed the $50 million mark “over 2 weeks in the past,” which means that from that time ahead, it has been receiving 80% of royalties from the platform.
All of that is excellent news for the person employees making the sport, as they’ve been promised a 10% share of the company’s annual profit for 2020 — simply as in recent times. A full accounting of CD Projekt’s backside line, and the total scope of the monetary success of Cyberpunk 2077, gained’t floor till the corporate’s subsequent investor report in 2021.
As a publicly traded firm, and one of many largest such corporations on the Polish inventory markets, CD Projekt usually makes its monetary outcomes recognized. In accordance with nationwide rules, it is usually compelled to make statements like this one about points that basically alter its monetary standing. The identical factor occurred when the corporate struck a deal with The Witcher author Andrzej Sapkowski in 2019.
This specific memo comes on the identical day that the corporate’s inventory noticed a precipitous decline — around 29% — seemingly in response to the important and business reception of the sport, which has been blended.
Regardless of the purpose for the assertion, it’s nonetheless spectacular. Based on administration, “estimated licensing royalties […] in affiliation with pre-order gross sales of Cyberpunk 2077 throughout all of its digital distribution channels have exceeded the sum of the next: whole improvement expenditures associated to the sport, and the sport’s advertising and marketing and promotional prices borne by the Firm.”
However wait, you’re asking, hasn’t this recreation been in improvement more or less since 2012? Sure. Sure, it has, and in line with Friday’s discover, the cash that Cyberpunk 2077 has earned from pre-orders on Steam and different digital distribution platforms, just like the PlayStation Retailer and Xbox Video games Retailer — that’s what “licensing royalties […] in affiliation with pre-order gross sales” means, versus income from, say, branded Doritos or gamer chairs — exceeds advertising and marketing prices “both already incurred or anticipated for the rest of 2020” in addition to improvement prices.
This announcement comes within the shadow of a number of controversies surrounding Cyberpunk 2077, not the least of which is the condition in which it launched on legacy consoles. The crew has reportedly been crunching, working lengthy hours for greater than a yr. And so they’re nonetheless at it, issuing a day-zero patch and a day-two hotfix just hours ago.
— to www.polygon.com
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