LOS ANGELES—Warner Bros., the Hollywood studio based as a Pennsylvania nickelodeon in 1903 and answerable for classics like “Casablanca,” signaled Thursday that the leisure trade’s future isn’t within the theater, however in the lounge.
The AT&T -owned studio stated it could launch its complete 2021 slate of theatrical movies concurrently in theaters and on its HBO Max streaming service, essentially the most drastic step but taken by a serious studio because the coronavirus pandemic continued to maneuver Hollywood’s focus away from film theaters and towards in-house streaming providers.
The technique covers all 17 films scheduled for launch by the studio subsequent yr, together with big-budget movies such because the science-fiction adaptation “Dune” and a brand new installment within the “Matrix” franchise. HBO Max will host the flicks for under their first month of theatrical launch earlier than the movies comply with their common distribution sample.
The choice follows latest related strikes by different studios and cements a brand new actuality in Hollywood: Subscriptions are extra vital than field workplace. What started as an effort to counterbalance the dominance of Netflix Inc., has rewritten the methods at each main studio with a home-streaming service of its personal. The reorientation was accelerated by a pandemic that has closed most film theaters and all however eradicated no matter leverage their house owners as soon as had. The query now’s what modifications grow to be everlasting after the pandemic, as customers develop accustomed to seeing first-run movies at residence and studios proceed to make streaming the No. 1 precedence.
Warner Bros.’ choice and like-minded technique shifts at rival studios not solely disrupt a complete distribution chain. In addition they power a re-examination of what constitutes success in Hollywood—and the way main gamers ought to be paid accordingly. Theater house owners, already struggling to remain afloat after months of closures, have not often confronted a extra existential problem than the one now introduced by the studios’ modifications in priorities and the persistence of the pandemic.
— to www.wsj.com
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