NFL, Under Armour ending licensing contract, report says

Underneath Armour is ready to finish its licensing contract with the NFL, in response to a report from the Monetary Occasions on Tuesday. 

The contract had allowed for the model to be displayed on equipment like gloves throughout video games. Now Underneath Armour can be restricted from its emblem being proven in that capability. 

Underneath Armour didn’t disclose when the contract would expire, however the Monetary Occasions reported it will be on the finish of this yr.

Athletes like Tom Brady, who will quarterback the Tampa Bay Buccaneers within the Tremendous Bowl towards the Kansas Metropolis Chiefs on Sunday, have sported Underneath Armour throughout video games. Particular person participant contracts have been going to be re-evaluated, Underneath Armour instructed The Monetary Occasions.

A spokesperson for Underneath Armour instructed the Monetary Occasions that the model is involved with the NFL for potential “various alternatives.” Messages made by USA TODAY Sports activities on Wednesday afternoon to Underneath Armour weren’t instantly returned.

The earlier deal was estimated to be round $10-15 million per yr, in response to the Monetary Occasions. 

Underneath Armour gave up its jersey rights take care of Main League Baseball in 2019 to Nike. Underneath Armour had negotiated a 10-year settlement with Fanatics in 2016. Now it stays solely a footwear provider and has numerous MLB endorsers, Bloomberg reported. 

Experiences final yr additionally indicated Underneath Armour was attempting to finish contracts with the College of California, Los Angeles and the College of California, Berkeley; these are value a mixed $300 million, in response to the Monetary Occasions.

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