Tuesday, 2 February 2021

Universal Orlando is losing the Blue Man Group after 14 years


Comcast’s Common Orlando can be feeling rather less blue this yr, however that will not be factor. Blue Man Group introduced on Monday that it is ending its run at Common Orlando’s CityWalk, the place it entertained visitors for 14 years earlier than final yr’s COVID-19 outbreak shuttered its performances. 

The trippy high-sensation present starring musically inclined blue-faced artisans was a robust attract its nighttime and matinee exhibits on the 1,000-seat theater that straddles the resort’s two theme parks, simply outdoors of both gated attraction’s entrance turnstiles. Blue Man Group got here to Common Orlando’s buying and leisure district eight years after Comcast rival Disneyintroduced in Cirque du Soleil for its personal high-end pageantry of acrobatic feats. Disney’s spectacle is bigger – taking part in out on a 1,671-seat stage – and the theme park big remains to be planning to unveil a brand new Cirque du Soleil when it is secure to take action. Blue Man Group was Comcast’s response to Disney bringing in Cirque du Soleil. Common Orlando goes to wish a brand new magnet to maintain the cash flowing after the park closes for the day.

Blue bayou

This may increasingly not look like a giant void for Comcast, and for now it isn’t. It has been almost 11 months since Blue Man Group light to black for the final time in Orlando. It is enterprise as common – or on this case enterprise as uncommon – within the new regular. Nevertheless, after we get far sufficient into the pandemic-vanquishing cycle to start entertaining vacationers with cash to spend on premium stage exhibits, it’ll go away a gap within the programming.

A high-profile present generates incremental income, after all, however that is larger than that. Day visitors with reservations for a nighttime present will keep within the parks longer, probably grabbing a chew earlier than the present with out leaving the resort. An acclaimed third-party expertise like Cirque du Soleil or Blue Man Group offers vacationers another reason to remain on-site. 

The large query now’s what Common Orlando will do with that area. For 15 years after Common Studios Florida debuted in 1990 it was residence to Nickelodeon Studios, sliming visitors in a constantly operating behind-the-scenes expertise and simulated present format. The studio additionally hosted precise Nickelodeon channel exhibits and broadcasting occasions. The theater was a part of the Common Studios Florida park on the time. It was solely after the Nickelodeon idea closed in 2005 that it was carved out of the park’s blueprint and made into its personal venue that does not cost theme park admission.

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Comcast cannot return to the Nickelodeon effectively. It would not personal the community, and the platform is not as ubiquitous or related because it was in its prime. With plans for the Epic Universe theme park now on maintain, one can argue that it could be place to flesh out the Tremendous Nintendo World that is opening in Japan later this yr and at Common Studios Hollywood as early as subsequent yr. Sadly there’s not sufficient room to supply the whole expertise. 

One other property that was rumored to be going into the now-stalled Epic Universe theme park in Orlando was an space devoted to Common Traditional Monsters. The previous Blue Man Group constructing may very well be refashioned right into a year-round haunted home attraction, a characteristic the resort already experimented with when it opened a “Stranger Issues” scare maze for day visitors a few years in the past and once more when it opened some walk-through haunted homes within the fall of final yr when it was clear that its annual Halloween Horror Nights occasion wasn’t going to occur. And the monsters are properties that Comcast really owns, making them a pure match.

Comcast has a gap to fill, however each empty area is a chance for enchancment proper now. So far as media shares go, Disney might appear to have gained this spherical in opposition to Comcast, however the struggle isn’t over. The struggle is rarely over. 

Rick Munarriz owns shares of Walt Disney. The Motley Idiot owns shares of and recommends Walt Disney. The Motley Idiot recommends Comcast. The Motley Idiot has a disclosure coverage.

The Motley Idiot is a USA TODAY content material companion providing monetary information, evaluation and commentary designed to assist individuals take management of their monetary lives. Its content material is produced independently of USA TODAY.

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